ASOS – The ASOS Foundation

We open doors. We remove barriers. We help young people change their lives for the better

The ASOS Foundation is an independent charitable trust, funded by us and supported by our employees and customers. Its mission is to provide young people with life-changing opportunities, support and inspiration. through long-term partnerships with established charities.

We have formed long-term partnerships with established charities and highly-regarded local organisations to help us deliver essential amenities, as well as education, training and job opportunities to young people. Wherever we help, we hope to create sustainable and long-lasting change.

THE PRINCE’S TRUST – GET STARTED WITH FASHION COURSE

In partnership with the The Prince’s Trust, ASOS Foundation creates opportunities for young people in fashion, customer care and web design and technology.

ASOS Foundation also hosts networking events for small, local retail or manufacturing businesses that were originally supported by the Prince’s Trust. In October 2014 over 40 young people with fashion businesses attended a Fashion Forum hosted by ASOS featuring an expert panel answering questions on all aspects of fashion: visual merchandising, working with buyers and fashion PR.

EMPLOYEES IN THE COMMUNITY

We want to engage our colleagues in the wider community and give them the support and opportunities to contribute in practical and effective ways – its part of our company ethos. So we have a number of workplace schemes to support those employees who want to give their time or money.

ASOS ENGAGE

ASOS colleagues organising fundraising events such as bake sales and quiz nights.

WORKPLACE GIVING

image of ASOS employees

In 2015 over 20% of ASOS employees donated part of their salary to over 87 different charities through our workplace giving scheme, launched in 2009. In recognition of our employees’ generosity, we received a Platinum Quality Mark Award from the UK government in 2015 for the third year. Platinum is the highest level and ASOS was one of the first companies to receive this award.

GEARED FOR GIVING

We support Geared for Giving, a national campaign run by the payroll donations experts Workplace Giving. Geared for Giving promotes the benefits of donating to charity directly from salary to employers and employees and within the wider community. We’re supporting the Geared for Giving campaign to encourage other large workplaces to set up co-ordinated workplace giving schemes like ours.

ASOS ACTIVE

ASOS Active is a group of colleagues who do sporting events for charity, such as the London triathlon, Palace to Palace cycle ride, or challenge events including abseiling from the Head Office roof, or a trek in the Sahara desert. Add ASOS Active total.

GIVE A DAY AWAY

image of ASOS staff taking part in Give a Day Away

‘Give a Day Away’, encourages everyone at ASOS to take one day each year out of the office, fully paid, to give time to a charity or voluntary project of their choice or to one of the organised charity events championed by ASOS.

GIVE A WEEK AWAY

Every year we give 10 employees the opportunity to volunteer at one of Udayan Care’s Indian children’s homes. Volunteers are chosen by the strength of their written applications, which must demonstrate an understanding of and commitment to the aims of Udayan Care and the ASOS Foundation.

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ABOUT THE AUTHOR

ASOS

We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community.


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