ASOS – Our Customers

As ASOS, we focus relentlessly on reflecting the needs of our customers all over the world.

Within our corporate responsibility programme, we do this in two ways: ensuring that our products and communications are inclusive, responsible and recognise cultural difference, and providing the best possible customer care 24/7.

We have more than 9.9m active customers in 190 different countries, most of them aged twenty-something. To us, being a sustainable business means giving our customers the best customer care that we can. This doesn’t just mean handling queries properly, it means engaging our customers in our efforts to help the environment and to promote positive body images.


We celebrate and promote the diversity of our customers through our clothing ranges, our social media presence, our editorial content and our website.

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We sell cutting-edge fashion and offer a wide variety of fashion-related content, making the hub of a thriving fashion community.

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